About
Creating advertising, campaign photography and visual identities for streaming platforms, television networks and entertainment brands across Europe and the US for more than two decades. My work is centered around high-impact portraiture and key art designed for visibility, whether on a billboard on Sunset Boulevard, a subway takeover in Stockholm or a thumbnail in a global streaming catalogue.
I regularly work with international media personalities, actors, hosts and public figures for global franchises and original productions. With past US representation and three years based in New York, my practice today is rooted in Stockholm while operating worldwide.
My foundation in creative marketing and art direction developed during my early career at TV4, one of Scandinavia’s leading broadcasters, and remains central to my process. Understanding audience behavior, platform context and brand strategy builds a creative base for visuals that do more than look good. They convert attention into recognition, credibility and curiosity through visual impact and demographic relevance.
As the tools of visual creation evolve, I’m committed to a flexible, future-ready workflow. Whether through photography, creative direction or integrated AI-enhanced production, my role remains constant. To develop and produce the strongest idea through the most effective visual medium.
Producing full campaign readiness and technically precise files for global outdoor, print and digital rollout, including motion deliverables for DOOH and social platforms.
Selected Clients
Warner Bros. Discovery, HBO MAX (Nordics, Netherlands, Denmark), Discovery+ (Sweden, Finland), NETFLIX (Nordics, France, Italy, Germany, Poland, Netherlands), ArtMachine London, NBC/eOne, CBS, TNT/Turner, Sony PlayStation, Samsung Pay, Absolut Vodka, ELLE Scandinavia, TV4, Viaplay Group, Apollo Travel, DHL and IBM.
